Feb. 25th, 2025

à gogo

Feb. 25th, 2025 08:15 am
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à gogo (uh-GOH-goh) - (postpos.) adj., as much as one likes, galore.


Also seen as à-gogo, a-gogo, a-go-go, and as a hyphenated suffix -agogo (though that last looks weird to me). Note that it's one of those rare English adjectives (almost all taken from another language) that comes after its noun, just like galore (which is from Gaelic). Its popularization comes from a Paris nightclub, Whisky à Gogo, established in 1947 and credited as the first discothèque, with copies (complete with name) opening in English-speaking countries soon after. (One in Hollywood is still operating.) This is especially funny as the Paris club was inspired by and named after the 1947 British novel (later movie) Whisky Galore!, released in French with the translated title Whisky à Gogo. The phrase in French goes back to Middle French and while it apparently has some relationship with gogue, joke/fun, no one's quite sure what (possibly reduplicative?).

---L.

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