exoteric

Feb. 27th, 2012 07:20 am
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[personal profile] prettygoodword
exoteric (ek-suh-TER-ik) - adj., suitable for or communicated to the general public, not confined to an inner circle; of or relating to the outside, external.


Also, readily understood or perceived by anyone. What marketing and public relations people deal with. The opposite of esoteric, which is communicated only to the initiated. Borrowed around 1650 from Late Latin exōtericus, external from Greek exōterikós, external, adjectival form of eksōteros, outside.

---L.

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