à gogo

Oct. 24th, 2019 08:07 am
prettygoodword: text: words are sexy (Default)
[personal profile] prettygoodword
à gogo or à go-go or a-go-go (uh GOH-goh) - adj., (postpositive) as much as you like, galore.


Also, a style of music and a cabaret/discotheque style/atmosphere. All of these derive from the name of the first discothèque, Whisky à Go-Go, established in Paris in 1947. In French, the phrase means aplenty/galore (and goes back to Middle French, origin uncertain). You can see how that would be something to advertise, just post-War.

---L.

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