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prettygoodwordadvert (ad-VERT) - v., to turn attention (to); to remark or comment, make reference (to).
Almost always used with "to" after it. The first sense is a survival of the root source of advertisement -- advert acquired its current sense in the 15th century, having meant to perceive, to pay heed before that, being derived from Anglo-Norman advertir, from Old French, from Latin advertere, to pay attention, from ad-, toward + vertere, to turn. So an ad is something that makes you turn toward it.
---L.
Almost always used with "to" after it. The first sense is a survival of the root source of advertisement -- advert acquired its current sense in the 15th century, having meant to perceive, to pay heed before that, being derived from Anglo-Norman advertir, from Old French, from Latin advertere, to pay attention, from ad-, toward + vertere, to turn. So an ad is something that makes you turn toward it.
---L.
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Date: 2010-08-09 04:58 pm (UTC)